2.5 Million Diners Took Part In The Great Indian Restaurant Festival
An initiative by Dineout, the Great Indian Restaurant Festival, continued for the whole month of January and figures show a great consumer response. During the festival the food service generated a gross merchandise value of Rs.350 crore. Not just that, but the number of diners increased to 2.5 times than last year with 2.5 million of them participating in the festival. The age group of these diners was between 18 to 34 years thus showing a growing interest of the younger crowd.
Dineout’s Festival Success
The food service, Dineout also revealed a lot of data in its report saying that eating out had become a common thing nowadays with people going out often instead of just on special occasions. “This year, GIRF has captured the imagination of millions of Indian foodies. Indian millennials are increasingly discovering the pleasures of dining out and exploring cuisines from all over the world, and we are glad to play a pivotal role in this. We see a shift towards dining out experiences that bring them closer to friends and family. We look forward to offering foodies across the country more opportunities to combine their love for great deals with their passion for unique quality food and drinks,” said Ankit Mehrotra, founder and chief executive officer, Dineout to F&B News.
Through the Great Indian Restaurant Festival, Dineout offered consumers discounts to a whopping 65 percent on food bills, buffets as well as drinks. This offer was spread across more than 6000 restaurants in 11 cities. During the data collections, Dineout found that Mumbai and Kolkata were the highest consumers of noodles during the festival. Delhi on the other hand loved their pizzas rather than parathas and collectively saved up on Rs.50 crore during the festival. Bengaluru made the most of the happy hours during this festival.